Overview

ZuThailand, a two-month long pop-up city for Web3 enthusiasts, presented a unique opportunity to rethink how decentralized identity and reputation could be fostered in an ephemeral, yet highly interactive community. Unlike traditional conferences, ZuThailand demanded a system that not only enabled engagement but also amplified it—bridging real-world interactions with blockchain-based solutions.

To meet this challenge, we leveraged Sign Protocol, an omni-chain attestation platform, to design a gamified identity system that fosters friendly competition and community engagement. This app was exclusive to ZuThailand residents and visitors, allowing participants to build dynamic, verifiable profiles based on their activities—such as attending events, checking into spaces, and meeting other residents—all of which were attested on the blockchain.